As consumers become more conscious of the impact their choices have on the environment and animals, cruelty-free and vegan makeup brands are gaining popularity. If you’re in India and are looking for ethical beauty options, here are some fantastic cruelty-free and vegan brands to explore.
1. Plum Goodness
About: Plum is one of India’s leading cruelty-free and vegan beauty brands. Their products are free from harmful chemicals, and they’re dedicated to providing sustainable and eco-friendly packaging.
Why Try It?: Plum is known for its gentle, effective formulas and commitment to the environment and animal welfare. Perfect for daily makeup with a conscience.
2. Disguise Cosmetics
About: This indie brand is entirely cruelty-free and vegan, with a focus on bringing fun, vibrant, and long-lasting makeup to the forefront.
Why Try It?: Disguise is affordable and diverse, offering bold lip colors and soft, comfortable textures for daily use. It’s a great option for those seeking budget-friendly, ethical makeup.
3. Ruby’s Organics
About: A clean beauty brand that offers products free from synthetic ingredients, Ruby’s Organics is committed to vegan and cruelty-free principles. Their formulations are based on natural ingredients.
Why Try It?: For those who love makeup with skin benefits, Ruby’s Organics provides nourishing, natural-based products perfect for a subtle, no-makeup look.
4. SoulTree
About: Known for its Ayurvedic approach to beauty, SoulTree offers a variety of cruelty-free and vegan products. They incorporate certified organic ingredients, offering products that are good for both your skin and the planet.
Why Try It?: For lovers of natural and Ayurvedic beauty, SoulTree’s plant-based formulas deliver nourishing products in harmony with traditional practices.
5. Kiro Clean Beauty
About: Kiro is a rising vegan and cruelty-free brand in India, offering clean beauty essentials with performance. They aim to provide luxurious makeup that is both ethical and effective.
Why Try It?: Their formulations are high-performance yet free of toxins, and they cater to modern beauty needs with minimalist packaging and sleek designs.
6. Ilana Organics
About: Known for its natural and clean formulations, Ilana Organics is a go-to brand for beauty lovers who value simplicity. Their products are multi-functional, and their range is limited but effective.
Why Try It?: If you’re into minimalism and love multi-use products, Ilana Organics delivers quality with a touch of luxury.
7. Colorbar
About: Though not 100% vegan, Colorbar has a wide range of vegan-friendly products and is committed to cruelty-free practices. Their innovative formulas make them a favorite in India’s beauty industry.
Why Try It?: For fans of high-quality, accessible makeup, Colorbar offers trendy, long-lasting options in vegan formulas.
Why Choose Cruelty-Free and Vegan Makeup?
- Ethical: No animals are harmed during the testing process.
- Sustainable: Vegan products often use plant-based, renewable ingredients, which are better for the environment.
- Gentle on Skin: These products typically contain fewer harsh chemicals and are less likely to cause skin irritation.
Where to Shop
Many of these brands are available online on platforms like Nykaa, Amazon, and the brands’ official websites. Be sure to check for offers and promotions when shopping.
